Over 1.8 million people die from waterborne disease every year, the majority of whom are under the age of 5. This is particularly tragic considering there were already 976 safe water initiatives worldwide as of 2007, and the World Health Organization reports nearly all waterborne disease is preventable. The Bright Water Foundation believes there is a solution to this problem, and we are dedicated to eliminating waterborne disease worldwide.
The challenge is that often people in these communities don’t understand or truly believe that their water is the cause of their illnesses. This problem requires a Cultural Change and that’s not easy! New wells are wonderful – People are thrilled, clean water, closer, easier to obtain – but wells inevitably become contaminated and then without testing and treatment they give a false sense of security.
Bright Water Foundation’s unique solution to this challenge lies in its extremely inexpensive testing of community water sources and near immediate results which serves as the motivation for community members to change their behavior – a cultural change – to properly and consistently treat and store their water. This cultural change can eliminate illness independent of water source improvements.
Seeing IS Believing – Belief enables a Cultural Conversion